Jumia, is an online marketplace in Africa for electronics, and fashion among others. It has partnered with more than 50,000 local African companies and individuals and is a direct competitor to Kilimall in Kenya and Konga in Nigeria. Started in 2012 in Lagos, the company currently has a presence across 14 African countries.Jumia was launched in Lagos in 2012 and it expanded to five other countries, Egypt, Morocco, Ivory Coast, Kenya and South Africa. In 2014, the company launched offices in Uganda, Tanzania, Ghana, Cameroon, Algeria and Tunisia and it was present in 14 African countries in 2018. In Egypt Jumia has been trying to categorize itself as one of the leading e-commerce websites.The banners below display Jumia electronic stores in different parts of Africa.


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